Corporate Social Responsibility

Millions of people consider sports as part of their lives. Research shows that participating in youth sports can bring immediate and long-term benefits for youth, their families, and communities. Sports benefit mental health as well as physical health.

Our Focus

LDA corporate social responsibility (CSR) is focused on cycling in South Africa, specifically the Bicycle Motor Cross (BMX) discipline in Africa.

We have partnered with a leading American BMX manufacturer, Crupi BMX, to provide the needed support to underprivileged riders. At the same time, we have established a racing team in South Africa that will launch in 2023. This initiative aims to develop raw talent on and off the racetrack with a focus on Community, Reliability, Unity, Persistence and Integrity (CRUPI).


Our mission is  “To support the BMX community through positive actions, seeking opportunities to promote the support, making it accessible to all” with a vision  “To be the team that inspires an inclusive BMX environment for new and existing riders to flourish.”

Initially focused on riders in Johannesburg, South Africa, this program will extend to Durban, Cape Town, and Zimbabwe in 2023.  

LDA provides funding, mentoring support, and equipment and will facilitate exposure for these riders to compete globally.

Click here to meet the riders we are currently supporting.

If you would like to learn more and contribute to this initiative, please visit our crowdfunding site here.